Keyword – addiction formula
Kiss, Balázs:
Pop cultural effects of two texts by Viktor Orbán
Médiakutató, 2023. nyár, XXIV. évf., 2. sz.
Since the early days of rhetoric, it has been known that the impact and effectiveness of a political speech is not only determined by its topical political messages or ideological content, but also by its structure and the way it is organised. This paper analyses a longer and a shorter text by the Hungarian prime minister, studying how they reflect the recipe for success in popular culture: the structure of the Hollywood formula and the energy curve of pop music songs.
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