Keyword – digital media

Cseh, Gabriella – Bodrogi, Bea:

Public Service Media on New Foundations

The Social, Institutional and Digital Conditions of Public Service Media

This policy study examines three interrelated dimensions of the renewal of Hungarian public service media: the institutionalisation of their relationship with society, the safeguards of independence and accountability, and the conditions for fulfilling the public service remit in the digital environment. It starts from the premise that, in the digital age, public service cannot be described solely in terms of institutional status or the production of specific types of content. The public service remit of public service media can be fulfilled in a trustworthy manner only if they can maintain lasting, mutual and trustworthy relationships with different groups in society. Proceeding from this relational approach, this article draws some regulatory conclusions concerning the regular assessment of social needs and the incorporation of feedback, the strengthening of institutional autonomy, as well as technological autonomy, digital prominence and public service recommender systems.

Parapatics, Andrea:

Regional language features and their judgement in social media

Médiakutató, 2020. nyár, XXI. évf., 2. sz.

This study investigates social media as a possible linguistic data source of empirical research. Since the paper draws attention to the existence of linguistic data that can be collected by passively observing digital communication, the studied sample is random and not representative. However, the information not affected by the presence of the researcher has an enormous role (beside other data garnered via different methods). This kind of reliable data is provided by the quasi faceless, oral-like, and less reflected language use on social media platforms. The study presents a great number of self-collected objective and subjective data (language facts and attitudes), highlighting that the sample shows prescriptive, one-norm language view of the users who judge and correct phonetical, syntactical and lexical regionalisms and the users of them. The paper also draws attention to the role of social media in developing metalinguistic awareness and forming attitudes by users and by direct science communication.