Pólya, Tamás:
Pólya, Tamás:
Can the divisive rhetoric of authoritarian political leaders be overcome? An evolutionary psychological analysis and proposals for a communication strategy Pt. I.
The popularity of authoritarian political leaders cannot be countered unless we understand the logic of their acceptance by their followers. The first part of this paper describes this logic in a multidisciplinary framework, based on three notions. First, that much of the popularity of authoritarian leaders seems to stem from their followers’ sense of being threatened (evolutionary psychology, sociology, political science). Second, that the neural substrates for one’s political beliefs and attitudes partly overlap with those for the ‘sacred,’ deeply held beliefs that are constitutive of one’s identity (such as their religious faith), so that it is very difficult to change these beliefs by offering educative facts or information to the believers that are different from their own views, as the attempted change triggers a strong resistance by the neural and psychological mechanisms developed for safeguarding the subjects’ identity (neuroscience, sociology of religion). Third, when an individual is facing political views opposing his or her own views, s/he will react at the neural level as if s/he had encountered a threatening environmental stimulus (neuroscience). The question then is, how can one’s political beliefs and convictions be possibly altered if they react to opposing political views as if being threatened both physically and in their identity? What are the limits of, and chances for, intelligent political discussion if our evolutionarily shaped proclivities act so efficiently against attempted belief-change? This paper (and its follow-up, see Pólya 2020) offers some basic recommendations for a communication strategy that might be deployed against authoritarian leaders and their deeply divisive rhetoric.
Keywords: individual and group identity, threatening stimuli and the perception of threat, the neural substrate of political attitudes, authoritarian leavers and their followers, the hostile and divisive chetoric of conflict, political communication, evolutionary psychology
Médiakutató Winter 2019 pp. 7-18
Pólya, Tamás:
Pólya, Tamás:
Can the divisive rhetoric of authoritarian political leaders be overcome?
Authoritarian political leaders’ divisive rhetoric seems to rely on our proclivities and mechanisms developed in the course of human evolution. One’s political beliefs are both fundamental to and instrumental in securing one’s attachment to a group and thus in maintaining a stable identity. That explains why humans are open to political messages that reassure them about group affiliation, so much so that it is very difficult to change their political beliefs by offering them educative facts or information different from their own views (cf. 2020, 2019). However, once the inner logic of authoritarian politicians’ hostile and divisive rhetoric is laid bare, that kind of rhetoric becomes susceptible to be dismantled and overcome by those wanting to reject it. In my previous papers, I tried to identify the main obstacles of and chances for such anti-authoritarian communicative efforts. This article specifies further crucial elements of this integrative, peaceful communication approach—e.g. addressing the whole electoral group and forming alliances that cover differing electoral views—and discusses the differences between dominant and competent leaders.
Keywords: conciliatory political rhetoric, dominance versus prestige in rank acquisition, evolutionary psychology, group cohesion, political alliances, political communication, social rank
Can the divisive rhetoric of authoritarian political leaders be overcome?
Médiakutató Summer 2020 pp. 77-87
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