Keyword – not its quality.

Kelemen, Luci:

From migrants to covfefe

Keywords: This paper focuses on the lessons learnt from the 2016 US presidential election, especially those of the campaign of the eventual victor, Donald Trump. The content analysis of the local media and the relevant political science models show that the GOP nominee’s win can only be considered a paradigm shift in terms of media usage, but not politics. The “toolkit” of Trump is also likely not reproducible as a whole, and the media attention he received was only extraordinary with regards to its quantity, not its quality.