Keyword – public service media

Bódi, Jenő – Polyák, Gábor – Urbán, Ágnes:

The changing concept of fake news in public service news

In Hungary in 2020, after the emergence of the Covid-19 pandemic, government communication began to accuse critical media of spreading fake news. This typical tool of populist politics has taken on a new colour in Hungary: fake news accusations have also been used against opposition politicians. This analysis looks into content on fake news published over the past decade on Hirado.hu, the news site of the Hungarian public service media. It does not study fake news items that may be published there, but looks into what the concept 26 Bódi Jenő–Polyák Gábor–Urbán Ágnes means in the public discourse on the basis of the articles on Hirado.hu, and how the meaning of the term has evolved over time; for example, whether populist fake news accusations targeting the media and the domestic opposition appeared before 2020.

Keywords: content analysis, fake news, MTVA, news media, populism, public service media