Keyword – public spending

Polyák, Gábor:

Regulation of public advertising in the draft European Media Freedom Act

The volume and discriminatory distribution of state advertising is one of the most serious problems of the Hungarian media system and media freedom. The original draft of the European Media Freedom Act and the amendments proposed by the LIBE Committee of the European Parliament and of the Council are important attempts to curb this uncontrolled public spending. This paper shows what the European regulatory proposal offers as a solution and how it may be interpreted in the light of the previous practice of the European institutions.

Keywords: EMFA, media freedom, public spending, state advertising, transparency