Keyword – Donald Trump

Altheide, David L. – Merkovity, Norbert:

How Does Fear and Attention-Based Politics Help Donald Trump and Other Right-Wing Autocrats?

This paper is about how the campaigns of Donald Trump in 2016 and 2020 transformed American politics and invigorated right-wing autocrats throughout the globe. Donald Trump took the politics of fear to a new level by promoting the fear of immigrants, especially Mexicans, while demonising Muslims and other groups. Many American citizens supported this fear with ballots even when protests started in the U.S. against hateful attacks or thousands died because of the COVID-19 pandemic. The relativisation of objective facts and the spread of false news have been included in the toolbox of autocratic leaders like Trump. We need to recognise the dynamics of this process and take decisive action against them. This study argues that after the Trump years, the widespread dissemination of media literacy should be promoted, in which academics should also be involved.

Keywords: attention-based politics, autocratic transition, autocratic politicians, Donald Trump, fake news, George Floyd, media logic, political communication, politics of fear, U.S. presidential election, U.S. media