Keyword – twitter

Szöllőskei, Levente:

Race-Based Populism in Donald Trump’s Online Political Discourse

It is impossible to effectively interpret the political world of our time without meticulously analysing the communication strategies of political leaders. This paper maps the characteristics of US President Donald Trump’s populist political communication based on an online discourse on a civil movement that took a stand against racial discrimination. The corpus, created between 2017 and 2020 and aimed at undermining the movement, consists of Donald Trump’s Twitter posts submitted to critical discourse analysis. This paper argues that the President used the fundamental tools of populist political communication even in his politically charged Twitter posts, as his aim was to dominate the political agenda and to ignore the unresolved issues of race in the US.

Keywords: discourse analysis, Donald Trump, political communication, populism, twitter