Keyword – Horthy era

Boros, Ulrika:

The Golden Age of Hungarian Radio

This paper studies “Women’s Advisory,” a weekly magazine on Hungarian Radio broadcast between 1925 and 1945, addressing women, and hosted by Mária Arányi. It assesses the nature, structure and reception of this series on the basis of the texts and documents that are still available, and attempts to answer the question of how the anchor’s notion of womanhood relates to changes in gender and social roles during the post-war years. Does the broadcast reflect upon the emergence and spread of ‘modern ideas,’ including new female roles? Is it compatible with women’s duties and behaviour patterns that were considered traditional and acceptable during the Horthy era?

Keywords: Mária Arányi, “Women’s Advisory,” School of Happiness, association work, Horthy era, Hungarian Radio, “What’s the Message of Radio,” women’s magazine, women’s roles, concept of womanhood, women’s history, Radio Life, history of the radio, series

Fejes, Katalin:

The woman who dictated and controlled fashion in the 1930s: Böske Guthy

Böske Guthy’s ten-year-long career as a fashion journalist is unparalleled in the journalism of the 1930s. She was present at almost every representative event, shaped the style of the modern woman with her writings, and her name was synonymous with the image of the modern woman. The journalist of Jewish origin, as the editor of the fashion column of Színházi Élet, shaped the bourgeois form of social representation in an era of Hungarian social history when the bourgeois value system that she represented gradually receded into the background. Böske Guthy’s professional career is closely linked to Színházi Élet. Due to her social status, the fashion section editor of the popular magazine of the era shaped the fashion of everyday life, and therefore had a significant influence on collective representation through the representation of the writings and photos published in the magazine.

Keywords: fashion journalist, Horthy era, Jewish history, modern woman, social representation