Keyword – social representation

Fejes, Katalin:

The woman who dictated and controlled fashion in the 1930s: Böske Guthy

Böske Guthy’s ten-year-long career as a fashion journalist is unparalleled in the journalism of the 1930s. She was present at almost every representative event, shaped the style of the modern woman with her writings, and her name was synonymous with the image of the modern woman. The journalist of Jewish origin, as the editor of the fashion column of Színházi Élet, shaped the bourgeois form of social representation in an era of Hungarian social history when the bourgeois value system that she represented gradually receded into the background. Böske Guthy’s professional career is closely linked to Színházi Élet. Due to her social status, the fashion section editor of the popular magazine of the era shaped the fashion of everyday life, and therefore had a significant influence on collective representation through the representation of the writings and photos published in the magazine.

Keywords: fashion journalist, Horthy era, Jewish history, modern woman, social representation