Keyword – Republican Party

Pintér, Melinda:

The political reversal of the Republican Party since the 1930s and the role of the conservative press

This study presents a topic that has so far played a smaller role in Hungarian analytical works: the relationship between the Republican Party’s shift to the right and the conservative press, especially with regard to the conservative movement that emerged in the late 1950s and early 1960s. The Republican Party’s shift to the right since the 1930s and then its entire conservative turn in the 1960s are reflected in the media in general and especially in the print press: the number of dedicated conservative publications increases or changes in terms of their subject area in response to the changing ideology of the Republican Party and other conservative movements outside the party system. This study details the causes and practical implementation of the ideological change of the Republican Party, and then examines the changes taking place in the party and the Conservative side as a whole by reviewing the conservative journals of the 20th century, with great emphasis on the National Review magazine, founded in 1955.

Keywords: American party system, conservativism, conservative movement, conservative turn, liberalism, libertarianism, National Review, New Deal coalition, neoconservativism, Republican Party

Pajor, Szabolcs:

The Beginnings of Today’s Republican Party in the 1930s and its Developement until the 1960s

Over the past 100 years, the two major political parties of the United States, the Democratic Party and the Republican Party, have swapped places in the political and ideological fields. There used to be both progressives and conservatives in both parties, but to date we find almost only conservatives in the Republican Party. This study briefly presents the conservative development of the Republican Party. The roots of the party’s current identity, rhetoric, and political narrative can be found in the state of California during the Great Depression. In 1934, before a governoral election, Republicans entrusted their campaign to political advisers for the first time. During the election of the governor, the importance of media politics, professionalisation, campaign communication, and political narratives rose to a higher level. The Republican Party developed a new narrative resulting in a broad, motivated and committed voting base that continues to thrive to this day. This paper also shows how the trend that had started in California expanded and developed up until the 1960s, including President Richard Nixon himself and the infamous Southern strategy.

Keywords: American conservatism, Barry Goldwater, Southern Strategy, Frank Merriam, New Deal, political communication, Republican Party, Richard Nixon, Ronald Reagan, Whitaker and Baxter