Keyword – artificial intelligence

Ádám, Kuttner – Andrea, Kárpáti:

Generatív mesterségesintelligenciaeszközök az egyetemi kommunikációoktatásban [subtitle

This study presents the potential applications of generative artificial intelligence tools in university-level communication education. The pilot programme discussed summarises the results of the fourth phase of a research series conducted in the fall semester of the 2024/25 academic year with the participation of thirty-four master’s students in communication and media studies and staff members of the Hungarian National Museum. The main finding of the research is that the conscious and pedagogically integrated use of artificial intelligence tools can help streamline student workflows by reducing repetitive technical tasks, thereby creating greater opportunities to focus on more complex learning challenges and creative activities. The findings of the study are expected to support the development of educational methods and communication projects based on similar technologies, both for educators and professionals working in other areas of science communication.

Keywords: artificial intelligence, communication education, digital pedagogy, technology integration, university training

Orosz-Réti, Zsófia:

Mixed Metaphors

The article explores images generated by artificial intelligence from a humanities perspective and considers the implications of the new technologies on traditional mechanisms of meaning production. It argues that artificial intelligence has fundamentally reconfigured the taken-for-granted relationships between meaning, recognition and interpretability. To support this claim, after briefly delineating the working mechanisms of AI image generation, the paper turns to photorealistic, idealised representations of the human figure through the logic of Hermann Broch’s kitsch and Freud’s uncanny. Then, it relies on Mark Fisher’s reading of the eerie to analyse AI errors and visual glitches up until the point of complete visual incomprehensibility, suggesting that such experiences are unsettling because they render the absence of a subject palpable. Finally, the paper interprets the phenomenon of Italian brainrot, framing it with Mark Fisher’s understanding of the weird. Rather than understanding the random and impossible combination of visual elements as the tag “brain rot” suggests, in the sense of meaning being irretrievably lost, the article suggests exploring it as a visual practice that, albeit through AI devices, reinscribes human agency while interrogating the cultural and ideological frameworks of meaning-making. The paper concludes by positioning these three aspects of AI-generated imagery within a framework of the shifting relationship between self and other.

Keywords: artificial intelligence, brainrot, crisis of meaning, image generation, uncanny

Orsolya, Szabó Palócz:

The Dramaturgy of Political Enemy Narratives in the Age of Generative Artificial Intelligence

In contemporary politics, enemy construction is not merely a rhetorical tool – it is a creative and immersive narrative process blending imitation, symbolic role-play and collective meaning-making. Consequently, political enemy-making resembles a structured performance: it distributes roles, establishes conflict- driven storylines and engages participants in emotionally charged scenarios with high symbolic stakes. Generative AI increasingly shapes these processes by automating narrative production, mimicking persuasive forms and dramatising threats. Drawing on discourse theory and political communication, the paper suggests that enemy construction is a form of political dramaturgy, fusing imagination, imitation and affect to produce cohesive group identities and moral worldviews. In this framework, AI is not just a tool but a co-actor, capable of replicating, accelerating and innovating the narrative mechanics of political enmity. By reinterpreting enemy narratives as structured yet improvisational political creativity, this paper contributes to broader discussions on how dramaturgy, imagination and AI shape social realities.

Keywords: political narratives, enemy construction, artificial intelligence, serious play, identity politics