Keyword – technology integration

Ádám, Kuttner – Andrea, Kárpáti:

Generatív mesterségesintelligenciaeszközök az egyetemi kommunikációoktatásban [subtitle

This study presents the potential applications of generative artificial intelligence tools in university-level communication education. The pilot programme discussed summarises the results of the fourth phase of a research series conducted in the fall semester of the 2024/25 academic year with the participation of thirty-four master’s students in communication and media studies and staff members of the Hungarian National Museum. The main finding of the research is that the conscious and pedagogically integrated use of artificial intelligence tools can help streamline student workflows by reducing repetitive technical tasks, thereby creating greater opportunities to focus on more complex learning challenges and creative activities. The findings of the study are expected to support the development of educational methods and communication projects based on similar technologies, both for educators and professionals working in other areas of science communication.

Keywords: artificial intelligence, communication education, digital pedagogy, technology integration, university training