Keyword – digital communication

Falyuna, Nóra:

Falyuna, Nóra:

A case study on the discourses of flat earth believers’ online community

The Web 2.0 has fundamentally changed the nature of the public sphere and the construction of reality, as well as the behaviour of communication actors. It has also had an effect on how both scientific and seemingly scientific but in fact invalid and non-credible contents appear and then spread very rapidly on the internet. This paper presents a case study of the Flat Earth Believers by analysing the discourse of a Hungarian Facebook group. The Flat Earth Believers disseminate a scientifically refuted and rejected theory, and are therefore a good example of online participatory culture: they cultivate their own, alternative “science” on the internet. The research asks the questions of what lingual, rhetorical and other discursive tools are involved in constructing the identity of this group. The analysis focuses on two elements of their identity construction: how they oppose other groups, and how they create their own scientific credibility. Based on these, the paper investigates 1) how polarisation plays a role in the construction of their identity and their credibility; and 2) how they use elements of scientific communication in their discourse. The investigation shows that in the group’s discourse, anti-scientific attitude is equally representative to the recognition of the authority, credibility and reliability of science they themselves wish to possess. The aim of this research is to draw attention to the need for new approaches in science communication in a changing world ever more defined by information technology and the internet, and to demonstrate that online communication may provide new contexts for studying the public understanding of science (PUS).

Keywords: conspiracy theory, critical skills, digital communication, digital and media competence, media awareness, participatory culture, pseudo-science, public understanding of science, science communication, social media

A case study on the discourses of flat earth believers’ online community

Médiakutató Winter 2019 pp. 65-82

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Veszelszki, Ágnes – Falyuna, Nóra:

Veszelszki, Ágnes – Falyuna, Nóra:

Using linguistic-argumentative tools to disclose pseudo-scientific contents

Pseudo-scientific contents can spread quickly and widely in the ever-changing information and media environment, which makes scientific analysis on identifying these contents particularly valuable. This paper presents the linguisticargumentative characteristics of pseudo-scientific contents spreading on the internet via three case studies (flat earth theory, anti-vaccination movement and parasitic infections), and offers some analytical tools to identify pseudoscientific and unreliable information. It concludes with a list of critical questions based on the relevant literature and the authors’ own teaching practices.The aim of this paper is to show that the analysis of the linguistic-argumentative characteristics of pseudo-scientific contents as a means of evaluating information credibility can contribute to the development of critical interpretative skills and communicational-pedagogical methodologies.

Keywords: argumentation techniques, critical skills, deception, digital communication, fake news, media awareness, pseudoscience, science communication, social media, terminology

Using linguistic-argumentative tools to disclose pseudo-scientific contents

Médiakutató Autumn 2019 pp. 39-51

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