Keyword – typology

Andok, Mónika – Szilvia, Dornics:

Academic Influencers

Drawing on the scholarly literature on science communication and social media influencers, we outline the theoretical framework underpinning our empirical investigation in this study. Our findings, based on in-depth interviews with eight academic influencers, suggest that one of their primary motivations is the commitment to disseminate quality knowledge and to enhance the societal visibility of their respective fields. Personal qualities and professional credibility appear to contribute to the success of their online presence than technological proficiency does.

Keywords: academic influencer, motivation, science communication, social media, typology