Keyword – media

Zakinszky Toma, Viktória:

“According to press information.”

Migration from the Middle East, North Africa and Asia and the migration crisis got into the focus of media reporting in Central and South-East Europe after the spring of 2015 when the largest wave of migrants arrived into the region, and the topic of migration has remained a major issue in the media all around Europe until to date. It has been more or less intense, politicised, biased, over-simplified or overtly full of disinformation. In most cases, this is explained by pure ignorance, but a deliberate use of lies can also be detected. Sometimes journalists/reporters were unfamiliar with the correct terms and phrases, while sometimes there were no appropriate definitions. Using a comparative method, this paper offers a discourse analysis of Hungarian and Serbian national and regional media. These two countries are both on the ‘West-Balkan route,’ both are transit countries, not destination for migrants. However, they are in different political positions: Hungary being an EU member state, and Serbia wishing to become one. The focus of this research is on the comparative analysis of media discourses between 2016 and 2019 in Hungary and Serbia.

Keywords: asylum seekers, content analysis, crisis, discourse, Hungary, media, migrants, refugees, Serbia, Vojvodina

Martin, József Péter:

Sliding Hand-in-Hand

The first part of this paper discusses the challenges that researchers face when defining and measuring press freedom and corruption. The second part looks into the interplay of media freedom and corruption in general and in Hungary in particular. While both the slide of media freedom and the institutionalisation of corruption are in line with global trends, the Hungarian case evinces some peculiarities. Unfolding these helps us understand why systemic corruption has not been broken in Hungary despite investigative media covering corruption scandals.

Keywords: corruption, press freedom, media

Szerényi, Szabolcs:

The complex relationship between art and advertising and their inherent research possibilities

This study is to present, to illustrate with examples, and to visually represent the close and complex relationship between art and advertising. It also attempts to organize the most important dimensions of the relationship between art and advertising and to present the main marketing communication goals and effects of using art in advertisements. Finally, it outlines some recommendations for future research.

Keywords: advertising, art, marketing, marketing communication, media, culture

Barki, Bálint:

Media and penal populism

This paper is to explore the role of the media in the rise of penal populism. First, it delineates the concepts of criminal and of penal policies and situates penal populism in this context. Then it addresses the relationship between penal populism and media and outlines the social causes that may contribute to the rise of penal populism. Finally, it offers a description of two early penal populist moves in Hungary, with a focus on the reasons for their introduction and on their media coverage. Penal populism is a form of criminal policy whereby professional considerations are subordinated to political ones aimed at vote maximalisation—but ignoring the potential societal consequences

Keywords: crime representation, media, penal populism, public opinion, vote maximisation

Gayer, Zoltán:

What is a Medium?

This paper argues that the internet is not a medium. Rather, one should consider media the applications and websites the internet is a channel for. It defines a medium as an algorithm-based encoding system linked to a data structure. It also suggests a typology to define all media, old and new.

Keywords: algorithm, internet, Facebook, media, medium, television, TikTok, radio