Keyword – Facebook

Farkas Xénia – Burai Krisztina – Bene Márton:

Riding the waves

How are the issue strategies of political leaders influenced by an external shock that changes agenda of the election campaign? The 2022 Hungarian parliamentary election campaign provides opportunity for this question to be investigated, as Russia attacked Ukraine only six weeks be Day. This study is to examine whether the campaign's issue strategies have changed under the this shocking event and, if so, what the main directions of the changes are. Hungarian party le Facebook posts issued during the campaign were submitted to manual content analysis covering both before and after the outbreak of the war. The findings suggest that while the war, the eco foreign policy play a greater role in the communication of most political actors after February 2 remarkable differences between political actors.

Keywords: campaign, external shock, Facebook, issue strategies, war

Schleicher, Nóra:

Mirror, mirror on the wall, who is the fairest of them all?

Gender and visual self-representation on Facebook

Keywords: Facebook, gender, profile photo, identity, self-representation, visual analysis, teenager, SNS

Burai, Krisztina:

(Un)following for political reasons?

The proliferation of the internet and social networking sites has created a medium that enables users to access a wide range of news sources, and the multitude of content available means that citizens are forced to choose from the content available, for which the platform in the focus of my research, Facebook, offers a number of possibilities. My research attempts to answer the question of whether users use the various functions for managing political content on Facebook, which can reinforce the homogenisation of the information. This question is explored through a survey of 1,000 people, representative of key demographics. The findings show that only a small part of users use the positive or negative newsfeed editing features regularly.

Keywords: curated flows, Facebook, social media, political communication

Juhász, Vanessza – Bene, Márton:

The online argumentation of political parties and their leaders during the 2022 parliamentary election campaign

Based on the 2022 legislative election campaign, this paper studies how frequently and in what ways certain elements of political debate occur in political actors’ social media communication. We analysed 2,441 Facebook posts issued by parties and party leaders prior to the election. Our findings suggest that political actors engage in opinionated discourse on social media and largely focus on public policy issues. They rarely rely on factual reasoning, but ad hominem fallacy plays a significant role in their Facebook posts. However, other argumentation mistakes occur rarely in their communication. Different actors evince largely identical patterns, but opposition parties and politicians tend to take a more argumentative stance compared to coalition parties and politicians.

Keywords: 2022 parliamentary election campaign, ad hominem, argumentation, Facebook, Frans van Eemeren, political debate, pragmadialectics, social media

Gayer, Zoltán:

What is a Medium?

This paper argues that the internet is not a medium. Rather, one should consider media the applications and websites the internet is a channel for. It defines a medium as an algorithm-based encoding system linked to a data structure. It also suggests a typology to define all media, old and new.

Keywords: algorithm, internet, Facebook, media, medium, television, TikTok, radio