Keyword – personal brand

Szász, Veronika Sára:

Personal brand in the context of creative arts

This study briefly presents the personal branding strategies of emblematic Hungarian creative artists who have gained professional recognition and built up their following before the advent of information technologies. It is based on research related to the discourse on digital identity construction previously discussed in the media studies quarterly Médiakutató and expands it with the specificities of the artistic context.

Keywords: consciousness, creative arts, digital identity, interaction, personal brand, self 2.0, self-brand, social media